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Color Printing, Get Noticed, Get Remembered

Posted Mon, 2010-03-15 21:41 by Webmaster

Did you know that color is one of the easiest ways to increase sales?iStock_000003192698Small

Research indicates that using color and graphics increases interest, retention, and improves comprehension.

The facts:

  • Color improves comprehension by 75%
  • Color increases retention 40%
  • Color accelerates learning by 20%1

According to Kathleen H. Seelye, “Color and graphics add 78% retention, while a photo can result in a 130% increase in retention.”2

Use an Image to Almost Double Your Persuasiveness

A study conducted by the University of Minnesota found that the use of simple graphics increased the persuasiveness of a message by 47%. To measure the effect, they had a group of people read a passage of text and rate it for persuasiveness. Then they had another group rate the exact same text, only this time it included a graphic. The score jumped by 47%!3

Toshiba America Business Solutions Helps Jordache Enterprises, Inc. Realize Hidden Savings with EncompassTM Document Analysis Program

2010-02-22_210334 Jordache Enterprises, Inc., designs and manufactures a wide variety of denim, apparel and accessories, and prides itself on its reputation for high quality merchandise. Distributed globally, Jordache owns several apparel brands, including Jordache, Gasoline, Airport, Maurice Sasson, KIKIT, Jordache Vintage and US Polo Association, and also manufactures private-label denim for many well-known companies. In addition to its apparel business, Jordache Enterprises is heavily invested in worldwide residential and commercial real estate, holds a majority interest in a private jet charter service and owns an award-winning olive oil company.

ordache turned to Toshiba America Business Solutions, Inc. for a way to update and streamline its fleet of outdated office equipment. Jordache’s Vice President of Procurement, Ezri Silver, was tasked with improving functionality, efficiency and productivity while consolidating the number of copiers, printers and fax machines located throughout the two floors of its corporate headquarters in New York City.

HP Boosts Quality and Value of Graphic Arts Photo Printing

HP today introduced two digital press solutions with capabilities that improve photo printing quality and color consistency.

The company also announced that output for HP Indigo presses has received a Wilhelm Imaging Research (WIR) Display Permanence rating of approximately 45 years, the first of its kind for a digital press.(1)

The new press solutions are designed for photofinishers, professional photographers, yearbook publishers, print service providers and other graphic arts professionals.

  • The HP Indigo WS6000p offers professional portrait output quality as a high-quality, low-cost replacement to silver-halide systems.
  • The enhanced HP Indigo W7200 Digital Press improves color management and consistency for high-volume printing of photo specialty products, including photo books.

HP additionally launched a partner solution from M-photo to manage professional lab workflow for HP Indigo presses and silver-halide output devices. HP also announced the general availability of the ARTtrust self-certification system for photographers and artists using HP Designjet Z Series Professional Photo Printers.

“Digital has crossed the gap between traditional and digital photofinishing in terms of quality, productivity and consistency, and now digital printing surpasses silver halide for photo permanence,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “HP’s solutions are accelerating the shift to digital, creating new business opportunities for print service providers, publishers and photographers.”